Professor Dwek explores Oxford University's strong track record of interacting with the commercial world. Oxford University has a strong track record of interacting with the commercial world. This includes both spinning out new ventures that exploit its intellectual capital in the commercial world and attracting funds from the commercial world to further develop its intellectual capital. Professor Dwek is a leading Oxford scientist who has been highly successful in both aspects. Here he reflects on Oxfords experience using several seminal cases from the Universitys spin out and industry funded research activities.