Secret Hustle Journal

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Tobi Skovron is an Australian serial entrepreneur, business builder and innovator with over 25 years of global commercialisation experience, known for turning ideas into successful businesses and building brands with international reach.

In 2008, Tobi was named Australian Entrepreneur of the Year Under 30 after building his business ventures from the ground up. One of his most notable achievements was growing Pet Loo from an initial $20,000 investment into a business generating nearly $10 million in annual revenue, expanding its reach to more than 160 countries. His achievements have also earned him The New Inventors People’s Choice Award and recognition among The Australian’s Top 100 Innovators in 2023.

Beyond Pet Loo, Tobi is the co-founder of Cubes.Co, helping redefine the coworking experience by building spaces centred on community, collaboration and business growth.

In this episode, we explore Tobi’s journey as an entrepreneur, the realities of building and scaling businesses, and the lessons he’s learned about innovation, motivation, and community building.

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Gronya Somerville is an Australian Olympic badminton player who has represented Australia on the world stage, competing at the Tokyo 2020 Olympic Games and three Commonwealth Games.

Having started playing badminton through a national talent identification program at just 12 years old, Gronya progressed rapidly through the ranks, joining the Australian senior team at 16. Since then, she has built an impressive international career, winning multiple international titles and eight Oceania Championship titles across women's and mixed doubles.

In 2016, Gronya and her women's doubles partner, Setyana Mapasa, made history by becoming the first Australian pair to win a Grand Prix title, claiming victories at both the Canada Open and Dutch Open. The pair went on to reach a career-high world ranking of No. 8 and represented Australia at the Tokyo 2020 Olympics.

In this episode, we explore Gronya's journey through elite sport, the realities behind pursuing an Olympic dream, and the lessons she's learned about resilience, failure, competitiveness and building a future beyond badminton.

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Peter Wee is an experienced business coach, corporate advisor, and start-up mentor based in Kuala Lumpur, Malaysia

With over 28 years of experience in management consulting and corporate leadership, he specializes in guiding executives, business owners, and early-stage entrepreneurs toward sustainable growth.

He currently serves as a Vistage Chair, leading executive coaching groups, and is an industry advisor and coach for the Asia School of Business MBA program. Additionally, he plays a key role in the regional start- up ecosystem as the President of the Malaysian Business Angel Network (MBAN) and a mentor with NEXEA.

Before shifting his focus to full-time coaching and advisory work, Peter spent nearly 20 years with PwC as an Executive Director in London and Kuala Lumpur. He also held major leadership roles as the Managing Director of Ricoh Malaysia and Group CEO of Crop Protection Malaysia.

In this episode, we explore learnings from Peter's vast experience, including innovation, leadership and angel investing.

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Yura Min is an Olympic ice dancer whose grace, grit, and global stage presence have inspired millions.

From competing under the brightest lights to navigating identity, pressure, and purpose, Yura has carved a path defined by resilience and reinvention.

In this episode, we explore her Olympic journey, the mindset behind elite performance, and the powerful personal stories most people never get to hear.

If you’re chasing excellence—or rebuilding after setbacks—this one will move you.

Follow Yura:
Instagram: @yuraxmin

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Tim Storey isn’t just a life coach, he’s the mentor trusted by Hollywood's icons.

From Charlie Sheen to Robert Downey Jr. to global entertainers and top CEOs, Tim has guided some of the world’s most influential people through reinvention, recovery, and breakthrough.

In this episode, we unpack the philosophies behind his work, the mindset shifts that change lives, and the wisdom he’s gained from decades of coaching at the highest level.

If you’re navigating a new chapter or chasing your next evolution... this one is unmissable.

Follow Tim:
Instagram: @timstoreyofficial
Website: timstorey.com

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In this episode of The Secret Hustle Journal, we sit down with branding expert and founder of MCO Events - Mel Yu.

Mel Yu is one of Australia’s sharpest branding minds—entrepreneur, creator, and founder of MCO Events.

In this episode, we unpack her entrepreneurial philosophy, dive deep into branding and content, and talk openly about mental health and how we can all show up better for each other.

Follow Mel:
Instagram: @mellieyu
Website: melyu.au

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In this episode of The Secret Hustle Journal, we sit down with the extraordinary Kishwar Chowdhury, chef, creator, and social advocate.

Born and raised in Melbourne, Kishwar’s journey takes us from her days running a printing business to placing 3rd in MasterChef Australia (Season 13). 

Together we explore the themes of Kishwar's past life before MasterChef, mental toughness and her advocacy for food security. 

Whether you’re a foodie, a hustler, or someone curious about the intersection of food, identity and impact, this conversation is for you. 

Follow Kishwar:
Instagram: @kishwar_chowdhury
Website: kishwar.com.au

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LinkedIn -   / louiequ  

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Want to know how to dominate Linkedin? Start here. 

String is best known as the founder and CEO of Chubbiverse, a multi-million-dollar NFT brand, and a 4× LinkedIn Top Voice renowned for building communities around storytelling, tech, and Web3. 

A proud Vietnamese-Australian who transformed her early life in affordable housing in inner Melbourne into a powerhouse personal brand. She graduated university as the first in her family, launched her career in interior design, then pivoted out of the 9-to-5 to become an artist, marketer and entrepreneur.

She brings a blend of marketing strategy, creative authenticity and start-up grit and she’s on a mission to help others find their voice, build their tribe and own their narrative.

Follow String:
Instagram -   / @stringstory
LinkedIn -   / String Nguyen

Follow Louie:
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LinkedIn -   / louiequ  

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Discover Wayne's perspective on personal development and the top business lessons he has learnt that allowed him to significantly scale his business. 

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Find insight into Australia's Top Table Tennis Player and Olympian, Heming Hu's mindset when training in high-school.

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