A cult classic movie often wasn't a mainstream hit upon release. But over time, a devoted committed subculture grew around the movie with the belief, nay, the knowledge that this was a masterpiece movie. Cult classics like Elvira Mistress of the Dark, The Rocky Horror Picture Show, El Topo, Eraserhead, The Big Lebowski, Beyond the Valley of the Dolls, may never get the mainstream recognition or popularity of an Avatar or Sinners but to its fervent audience, the cult classic is as beloved as great literature. Secret Movie Club founder.programmer Craig Hammill explores what makes a cult classic movie. And what we, as movie lovers and movie makers, can learn from them.