Episode 19: One of the most valuable projects I’ve done involved hiring “secret shoppers” to pose as students so they could check out colleges known for their marketing prowess and learn what they do so well.  On this special episode of Higher Education Coffee & Conversation, you’ll listen-in to a webinar presentation I recently did with Tony Teng, Dean of Advanced Technology and Applied Science at Saddleback College, during which we divulge some smart ways these institutions use marketing to rise above the clutter. Whether it’s creating customized webpages for interested students, relying more on texting than email, or making the best use of Tik Tok, there’s a lot to learn in this session including ideas you can implement right away. And while holiday shopping only happens once a year, you can do secret shopping anytime!

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