Most optometrists have never heard of it. The ones who have? They're quietly pulling ahead.

In this episode of the OptometryMarketing.com Podcast, we sit down with Daniel Palmer - a StoryBrand Certified Guide and seasoned marketing strategist - to uncover one of the industry's best-kept secrets: the fractional CMO.

If you're a practice owner who's stretched thin, struggling to make sense of marketing, or relying on vendors you don’t fully trust, this conversation is a game-changer. Daniel breaks down how fractional CMOs are helping practices of all sizes set strategy, lead teams, and drive real growth (without the cost of a full-time executive).

You’ll learn:

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• What a fractional CMO actually does (and doesn’t)
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• Which types of practices benefit most
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• How to avoid wasting thousands on underperforming vendors
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• Why positioning and storytelling may matter more than your next ad campaign
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• How to build a lean, agile marketing team - internally or outsourced

Whether you’re running a solo shop or managing a multi-location group, this episode will change how you think about leadership, marketing, and growth.

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Ready to watch your optometry practice not just grow, but absolutely thrive?

Enter ⁠OptometryMarketing.com⁠.

Here's the truth: unlocking your practice's full potential? Easier than you think.

We've got marketing strategies down to a science, specifically crafted for the optometry world. That means making your practice not just visible, but unforgettable.

Drawing in patients? Consider it done.

Establishing your spot as the go-to in your community? That's the plan.

Let's make your practice not just a choice, but the choice.