ECO CHIC

Secretly Fast Fashion

10.20.2023 - By Cloud10Play

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When we think of fast fashion, we probably think of the online mega-retailers (cough cough, SHEIN). Fast fashion has become such a norm of consumption that we sometimes fail to recognize brands that are employing the same techniques, ignoring the ethical and environmental wrongdoings, to produce obscene amounts and turnover inventory quicker than ever before. Today we're exposing some "secretly" fast fashion brands - places we may shop because we're more comfortable than the brands we associate with hyperconsumption, but that we may not realize are competing with such at the best of their abilities.

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