Welcome to our discussion. I'll share one more secret of the brand-building framework in our series, in which we discuss the "Hexa Brand Audit Framework." As I always say, business owners, brand owners, those who want to expand their brand presence, even those interested in learning about branding, students studying for an MBA who wish to pursue a career in advertising or branding, and those planning to start their startup, all need to know the secrets of brand-building. I'm not saying you need to be an expert, but you need to understand how brands are built. It's really important.

Okay, welcome to today's discussion. Today, I will share a really interesting framework called 'Hexa Brand Audit.' What is it? It is all about auditing the health of a brand on six parameters and determining the condition before addressing the brand issues.