What makes a person buy things they don't want? A better question is, how does a salesperson sell things that other people don't want? With this one key trick, that's how!

To many of us, growing a business is done by advertising what we do and telling people to go buy. Yeah...nope.

Having an offer already puts you ahead of a lot of businesses. But an offer isn't any good if no one knows about it and if you don't share it with anyone. In this episode we'll walk through the 6 best ways to create the perfect offer pitch.

McDonalds did many things that led to their success - the good news is this is one easy thing anyone can do in their own business. 

Admittedly there's a lot to worry about when starting a business. Have I done everything right? Are my sales going up or down (or am I making sales at all)? Am I sending the right message to my customers and are they happy? Regardless of what you struggle with, this one principle will help you sleep better at night.

Everyone knows that Apple is the king of customer journeys - but even they make mistakes. What was it that caused an angry outburst during a product presentation? In this episode we drill down into what caused this, and 3 tips on how to avoid it.

We all know ads are essential because they are what bring in leads, which ultimately lead to sales. But how do you know if an ad is effective? In this episode we break down the 4 key ingredients to making a good ad.

We all want evangelists for our company, usually it takes years to get one. But using this one key principle has the potential to turn a lead into an evangelist overnight!

Once again, using our friend Gordon Ramsay as an example, we'll cover why communication is essential in business, and talk about 3 easy tips & tricks to enhancing your communication skills.

If you're looking to fail, you're in the right place! Neil & I take a trip down memory lane to identify those key stories where we worked really hard and didn't get anything out of it.