What’s the secret to great visual design?

We asked Connie Malamed, The eLearning Coach, to share her eLearning and visual design expertise in this episode of The Visual Lounge.

Connie helps people build their instructional design skills. She’s a consultant, an author, and speaker in online learning and visual communication. Connie is the author of ‘Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals’ and also runs The eLearning Coach website and podcast.

Connie’s interview is packed full of fantastic advice for instructional designers, experienced or otherwise. She explains how creativity comes in many forms and why you don’t need to be a top artist to be a great visual designer. She also delves into the top design principles you need to know about, how to avoid overwhelming your audience, and why style guides are so important.

Learning points from the episode include:

• Why everyone can be creative in visual design, not just the artists
• Why using white space and positioning are key to great visual design
• How to create focal points and draw the eye
• How cognitive load works
• Why we need to avoid overloading our audience with information
• How standardization and style guides can help visual designers

Important links and mentions:

• The eLearning Coach: https://theelearningcoach.com/
• Connie’s LinkedIn: https://www.linkedin.com/in/conniemalamed/
• Connie’s Twitter: https://twitter.com/elearningcoach
• Mastering Instructional Design: https://masteringid.com/
• Businesses Must Modernize Communications or Risk Productivity Loss: https://www.techsmith.com/visual-communication-research.html
• The Future of Communication Is Visual. Here Are 6 Ways Your Team Can Innovate: https://www.techsmith.com/blog/visual-types-remote-communication/
• How To Use Visual Communication and Why It Matters: https://www.techsmith.com/blog/why-visual-communication-matters/
• The One Tool You Need to Create Awesome Visual Instructions: https://www.techsmith.com/blog/the-tool-you-need-to-create-awesome-visual-instructions/

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, go to: https://www.techsmith.com/blog/visuals-for-instruction-secrets