In today's competitive world a single wrong strategy can leave you far behind your competitors. Specially in the eRetail industry everyone is on their toes to not lose away even a single customer. People talk about best practices and strategies based on components like Pricing, Product placement , supply chain management , consumer service, consumer education , marketing and much more. Among all the perplexity of 1000s of best and top strategies by successfully entrepreneurs people often miss out some of the basic things that should be taken care of in an e-Retail business.

This story would tell you about one such thing that people always overlook....

How a man named Mike solved one of the most commonly confronted challenges in an ecommerce business.