Timestamp - Section Title Log:
00:00 Special announcement
01:33 Podcast Intro and Bonnie Siegel Bio
03:18 Bonnie’s background and how she developed her political branding concept
06:16 Building Ted Cruz’s Brand
12:14 Identifying your brand’s “product discipline”
14:02 Applying corporate branding principles to Ted Cruz’s campaign
22:29 The candidate defines the brand. Building a candidate around a brand won’t work.
28:02 How the Trump, Clinton and Cruz campaign branding impacted the 2016 race
35:28 Making your brand stand out
37:32 How should candidates start working to identify and build their brand?
42:02 You MUST set yourself apart as a unique political force, within your race.
46:32 What do you do after you define your core branding elements?
50:41 How does Political Branding Associates help campaigns?
54:48 Closing advice from Bonnie
55:44 Where can people find you online?

Secrets to Branding Your Campaign with Ted Cruz’s Brand Strategist – Bonnie Siegel

Every week, we let you hear straight from the best consultants, operatives and candidates in the game, all for one reason: to help you win. You’ll learn something new every week as you listen to campaign professionals and successful candidates reveal the secrets that help them win. If you want to win your next election, this is a must-subscribe podcast!

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Government & Organizations

Non-Profit

National

Regional

Local

00:00 Podcast Introduction
03:12 How Ryan Gravatt got into politics and digital strategy
10:10 The Past, Present and Future of Digital Campaign Strategy
14:36 How to approach social media strategy
18:59 The RIGHT approach to targeting voters on social media
23:40 How to start building an email list
26:55 Sales Funnels and Digital Campaigning
30:45 Checklist for “Present” Campaigns
38:34 How to we become a digital campaign of “the future”?
42:57 How does influencer marketing work in the future of campaigns?
46:35 Why we should use business digital strategies in campaigns
48:37 What can Raconteur Media do for campaigns?

Creating a Cutting Edge Digital Campaign- Ryan Gravatt

00:00 Podcast Introduction
06:25 The Case for Radical Giving: 
09:50 What makes gifts powerful?
12:25 How does radical giving work for campaigns and non-profits?
18:45 Thoughtless gifts and cheap crap are both BIG failures
21:50 How to convince folks you’re not crazy when you try radical giving
27:55 Gift plan vs. Ad hoc gifts
32:55 Start giving NOW!
35:50 How John can help you or your organization

Transforming Your Relationships with Radical Giving – John Rhulin

00:00 Podcast Introduction
01:45 Amy Hawkins background and how she got started in political communication
06:40 What was it like to get such an important political role so early in your career?
10:05 What is Generation Strategies and what do y’all do to help campaigns?
15:00 How do you help candidates and campaigns build the self-awareness critical to campaign communication?
42:30 Key tactics to improve your listening skills
53:20 What kind of free resources do you have to share today? 
55:45 Conclusion and Outro

Communicating Clearly in a Noisy World with Amy Hawkins

00:00 Podcast Introduction and Dr. Bobb Bio
03:00 How Dr. Bobb got started in Politics
12:45 What is Statesmanship?
16:05 Is it possible to embody the virtues of statesmanship AND win? 
21:10 The dangers of dehumanizing our political opponents
36:10 Does Dr. Bobb think I need to always roll over when my opponents attack? (Hint: no)
51:35 How do you run as a statesman when so many have used that line to lie to voters?
1:00:25 Final thoughts and conclusion on Statesmanship

Is Statesmanship Obsolete? – with Dr. David Bobb

00:00 Podcast Introduction
03:15 How Rep. Sorrell got started in politics and entrepreneurship
10:38 Getting Married mid-campaign….
19:00 Why it matters to get started early
30:30 How Andrew raised money
38:05 “Of Course Andrew is running!”
41:35 How did you approach the possibility of wave turnout?
47:50 Talking to Voters and Donors
50:15 Final advice for future candidates and staff
51:45 Where can folks find you online?

Secrets to Branding Your Campaign with Ted Cruz’s Brand Strategist – Bonnie Siegel

Download our free app to listen on your phone