Secrets to Doing Business in China Podcast

Our next panel is probably the most crucial in any element of business and that is your consumer – your client – your customer. Without, you have no operation or purpose. Our next panel members bring sound advice, speak from their own experiences and represent some of the booming industries. Knowing the Chinese customer / consumer • Discover the latest trends in Chinese consumer behaviour • Find out where your customers are and how to reach them. • Learn how markets differ between regions and cities. John Lord AM FAICD, Chairman, Huawei Australia John has been Chairman of Huawei Technologies (Australia) Pty Ltd since 2011, is Chairman of the Victorian Veterans Council and is a member of the Victorian Government’s Ministerial Corrections Advisory Committee. Mark Tanner, Founder and Managing Director China Skinny Mark Tanner is the founder and managing director of Shanghai-based China Skinny. He has provided China market growth strategies and research to over 150 brands across 22 categories including IKEA, IHG, Colgate, Reckitt Benckiser and Tourism Malaysia. Simon Henry, Founder, UWAI.com Simon is the Founder of UWAI.com, a simple tool to help local businesses reach the world’s largest and most affluent tourist market: the outbound Chinese . Julian Sallabank, Group Chief Executive Officer The Clarius Group Julian Sallabank became Group Chief Executive Officer of the Clarius Group (trading as Ignite in Australia and Lloyd Morgan in China) in Dec ember 2016, one of Australia’s largest listed (ASX:CND) specialist recruitment, on demand and people services organisations and the largest Australian owned Chinese specialist recruitment firm.

Panel Discussion | Governance, Risk & Crisis • Our team of legal experts talk through the steps to successfully setting up in China • Discover common foreign business traps and how to avoid them • Get tips on the best way to structure your Chinese operation Chris Carr, Partner & Chief Representative MinterEllison, Shanghai Chris Carr is a partner at MinterEllison and Chief Representative of the firm’ s Shanghai office. He specialises in cross-border corporate matters including M&A, private equity, joint ventures, foreign direct investment (FDI) and other commercial transactions. Richard Kimber, Director, Norman Waterhouse Lawyer Richard has worked in China f or over 20 years, advising over 400 companies on how to enter the Chinese market, compliance issues, and their Chinese operations. Justin Howden, Executive Manager Government Affairs and Industry Development at Swisse Justin’s career started in Marketing with food giants Kraft and Fonterra, including roles as State Manager NSW, National Marketing Manager and then 6 years as Regional Manager for Asia.

Panel Discussion |Selling IN China Discover the top growth industries in China Find out which industries are seeking overseas investment and what they are looking for Locate growth regions within China and discover which provinces will open doors for your business   Daniel Prunty, General Manager Sales: North Asia for Detpak (Detmold Group) Daniel is the Gener al Manager - Sales: North Asia for Detpak, a member of the South Australian, family owned Detmold Group. Detpak specializes in designing, manufacturing and supplying packaging solutions for the foodservice industry, and has been servicing the China mark et for nearly 25 years.   Tracey O’Halloran, Managing Director, AEAS Tracey O’Halloran, Managing Director, AEAS, has been involved in the international education industry through AEAS for over 20 years and in her current role for nearly 10 years. AEAS, established 30 years ago, is unique in the type and range of services provided in China and Hong Kong. Its services focus on international students, and their parents, who are applying to study at Australian schools, support for Australian schools enrolling international students, and support for education agents assisting families with applications to Australian schools.   Will Zhao, Head Of China Operations, Metcash Asia Will Zhao is the Head of Met cash Asia, based in Shanghai. Will leads a team of staff driving strategic and commercial decisions for Metcash Asia’s online cross-border business and the offline wholesale/distribution business.

Panel Discussion | Selling TO China Learn how to:  • Understand the power of brand Australia & how your business can leverage it. • Explore avenues to enter the Chinese market. • Discover common mistakes selling to the world’s biggest consumer market and how to avoid them. Jeremy Hunt, Director, Health More Jeremy Hunt is a Dir ector of Health More, Australia’s pre-eminent CBEC distribution company taking health and wellness brands to China. Jeremy is a key player in Australia’s cross-border trade industry, with a specialised focus on China and Southeast Asia. Wendy Mao, Co Founder and Chief Operating Officer Swan Wine Group Wendy Mao is Swan Wine Group’s Co-Founder and Chief Operating Officer. She is also AWA Wine Fund Co-Founder. Ian Harrison, Chief Executive, Australian Made Campaign Ltd Ian Harrison joined Australian Made Campaign Ltd (AMCL) as its Chief Ex ecutive in June 2004. Prior to this, Ian’s career involved time in the private sector in his own business and senior executive positions with employer organisations at state and national levels, with a principal focus on policy and economics. Catherine Cervasio, Founder and Managing Director AROMABABY Natural Skincare Catherine Cervasio is known as a pioneer in the natural skincare industry, having developed Aromababy - the first natural and organic brand for mother and baby, in 1994, creating a new category in retail. Now with more than two decades of brand heritage and success with sensitive skin, Aromababy is a sought after brand by mothers and health professionals.

PAFC Story | Taking the POWER to China Hear how Port Adelaide Football Club cracked the Chinese market with Port Adelaide Football Clubs CEO , Keith Thomas Keith commenced as CEO of the Port Adelaide Football Club in September 2011. Port Adelaide has since achieved significant sporting and commercial success, participating in the AFL Finals in 2013 and 2014, finishing third in 2014, and bringing on 60,000 paid members, double the number achieved in 2011. The club has also tripled corporate revenue since 2012 and transitioned to the Adelaide Oval to create what is now considered the best match day experience in Australian sport. Keith was also instrumental in bringing to life the historic first-ever AFL game played for premiership points in China in 2017.

The Hon John Brumby AO Independent Director, Huawei Australia President, Australia China Business Council and Chair of Fred Hollows Foundation joins Cos Cardone, CEO of McGuire Media for a Fireside Chat.  He has been a man who has had a great impact on the Chinese and Australian relationship.  The former Premier of Victoria during 2007 – 2010 he has immense experience in public life, having served for more than 10 years as Treasurer, 4 years as Victorian Premier, 6 years as Leader of the Victorian Opposition and 7 years as Federal MHR for Bendigo during the period of the Hawke Government.  His exposure in the political sphere and his experience about the Australia & China relationship is second to none.

Panel | What is China Looking For - Opportunities  • Discover the top growth industries in China • Find out which industries are seeking overseas investment and what they are looking for • Locate growth regions within China and discover which provinces will open doors for your business Each of panel members have seen the impacts the Australia and China connection can have on our economies and their industries.  We delve into tackling that common question many have about What is China looking for in the way of Opportunities. Susan Corbisiero is Trade Commissioner and Post Manager with the Australian Trade and Investment Commission (Austrade) here in Shanghai. Susan manages the east China region, she also leads the Financial Services team in China, with a focus on emerging opportunities in Fintech. Frances Cheung, Head of Macro Strategy, Asia Westpac Banking. Frances joined Westpac in 2017, responsible for Westpac’s Asian rates, FX and macro financial markets strategy. She has 17 years of experience as an economist and rates strategist.   Steven Foo, Director, International Business Development, Australia Post. Steven Foo is a seasoned senior executive with over 20 years of international experience transforming operations and enabling revenue growth, particularly in the Asia-Pacific region

Keynote | Current Relationship Australia & China with Austrade Trade Commissioner, Susan Corbisiero  Susan talks about : How to  • Expand your understanding of Australia’s most important economic partnership • Find out which sectors are doing the most business with China • Learn how your business can strengthen ties with Australia’s biggest trading partner   Susan Corbisiero is Trade Commissioner and Post Manager with the Australian Trade and Investment Commission (Austrade) in Shanghai. Susan manages the east China region, she also leads the Financial Services team in China, with a focus on emerging opportunities in Fintech.