Have you ever wondered what happens behind-the-scenes of a growing Instagram account? Instagram is one of my favorite places to be and there is a lot going on with the platform.

In this episode I’m sharing how I’ve successfully grown my Instagram following and 3 tips that have helped me not just grow, but also increase my engagement on Instagram.

Lessons learned:

• Pay attention to new trends.​ Embracing new features like IGTV and Reels can have a huge impact on your engagement. Is there an opportunity to repurpose your content into Reels content?
• Post consistently.​ From my own experience, posting 3-5 times a week in my feed has made a big difference. Don’t just post to post - give people a reason to like, share and save. Also be consistent commenting back and engaging with other people’s posts.
• Document on your Stories.​ Every time you post on your Stories, you move your bubble to the top of people’s feed. I like to post 5-10 Stories throughout the day. Have fun with your Stories!

Additional resources:

• Download our Instaguide to Instagram for Real Estate
• Connect with me on Instagram
• Video: How to Use Instagram Reels for Real Estate
• Video: What Real Estate Agents Should NOT Do on Instagram
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)