#507 In this episode of the podcast, I chat with Mary Fisk-Taylor, an inspiring family portrait photographer and former president of the Professional Photographers of America (PPA). Mary discusses the pitfalls of comparison in the photography industry, stressing the importance of setting and focusing on personal goals. She shares insightful stories about adapting her business during the pandemic, highlighting the shift to online consultations and maintaining quality service. 

THE BIG IDEAS

• Overcome Comparison: Avoid comparing yourself to others; focus on your unique goals and progress.
• Maintain Quality: Ensure your online sales and consultation processes mirror the quality of in-person experiences.
• StoryBrand Framework: Make your clients the hero by telling a relevant and compelling story in your marketing.
• Adapt and Thrive: Use downtimes to refine your business, focusing on development and leveraging modern tools.

PHOTOGRAPHY ACTION PLAN

1. Refine Online Sales Process: Create a structured virtual consultation script to maintain high-quality client interactions. Prepare physical sample kits to send to clients, enhancing the virtual experience.
2. Develop Client-Centered Marketing: Craft a brief story loop that makes your client the hero and addresses their needs. Update your website to reflect this narrative, ensuring clarity and engagement.
3. Participate in Professional Communities: Join the Professional Photographers of America (PPA) to access resources, support, and educational events. Engage in local photography groups for networking and peer feedback.
4. Implement StoryBrand and Profit First: Read and apply the principles from "StoryBrand" and "Profit First" to create effective marketing and financial strategies. Introduce profit-first bank accounts to manage your finances better and ensure business sustainability.
5. Enhance Virtual Experiences: Use Pro Select for virtual image displays to give clients a professional and immersive viewing experience. Incorporate personalized touches like curated sample boxes and custom snacks to make online consultations special.

RESOURCES:
Visit Mary Fisk-Taylor's Website - https://www.maryfisktaylor.com/
Follow Mary Fisk-Taylor on Instagram - https://www.instagram.com/maryfisktaylor/

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Thanks for listening & keep shooting!