Secrets to Win Big With Arjun Sen

Secrets to Win Big With Arjun Sen

By Arjun SenBusinessMarketingManagement
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Secrets to Win Big With Arjun Sen episodes

  • S07E01: Reflecting on 150 Episodes with Arjun Sen

    Arjun Sen reflects on 150 Secrets To Win Big® Podcast episodes.

    Listen to Arjun answer Top 10 audience questions to celebrate 150 episodes of conversations with leaders from all walks of life from all around the world.


    Here are the ten questions that audience members asked Arjun

    1. Why the name Secrets To Win Big?
    2. What is your biggest learning from doing the podcast?
    3. How do you lock-in the purpose?
    4. How do you get clarity of vision?
    5. What is the secret to take ideas to successful implementation every time? 
    6. Who is the best leader you’ve ever worked with and why?
    7. What is one lesson you’ll take forward with you?
    8. What would you do differently?
    9. What are you working on next?
    10. What would a conversation with 16 year-old and 100 year-old Arjun look like?


      11. If you have an additional question, Arjun would love to answer in a subsequent conversation. Please send your question to: [email protected]


      Prefer to watch the video version? Watch it here: https://youtu.be/uvyGfOCVqZU

      37 min
    11. S06E16: Connecting to Customers with Empathy with VIP Guest Brent Green

      Brent Green is an award-winning generational marketing practitioner. His work includes advertising, branding, copywriting, direct marketing, promotions, and keynote addresses for marketers.

      He is the founder of Brent Green & Associates, an internationally award-winning firm specializing in building brands and forging successful commercial relationships through the unique power of generational marketing.


      Here are some key insights from this week’s show:

      - How to get to a deeper level of empathy with your customers.

      - How to inspire and innovate ideas.

      - How to motivate the motivator.

      - Why should we be optimistic about the future of the business world.


      Prefer to watch the video version? Watch it here: https://youtu.be/J-84ZRSDX7M

      33 min
    12. S06E15: Path to Being Preferred with VIP Guest Howard Tiersky

      Howard is the author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance.

      He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry. 

      In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360. 


      Here are some key insights from this week’s show:

      - How not to fall out of step with your customers.

      - How to be up to date on who your customers are and what they care about.

      - How to successfully drive the behavior of your customers or your prospective customers.

      - First and foremost, you have to understand where your customers are coming from.


      Prefer to watch the video version? Watch it here: https://youtu.be/Hh0FIPsnaFQ

      31 min
    13. S06E14: Creating Customer Buy-In with VIP Guest Scott Zuckerman

      Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance.

      Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez’s delivery area from only Chicagoland to coast-to-coast.

      Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald’s, and Donato’s.


      Here are some key insights from this week’s show:

      • In the end, the person buying the product matters most.
      • Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement.
      • Always solve for the tension/dissatisfaction that exists in the planning or buying process.
      • At the end, the product and experience is the true reveal.
      • Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience.


        • Prefer to watch the video version? Watch it here.

        35 min
      • S06E13: The Business of Happiness with VIP Guest Sree Sreenath

        Sree Sreenath is the founder and president of Vivekananda Yoga University (VaYU), the world’s first yoga University outside India.

        He has nearly 40 years of experience as an academician and multiple academic administrator positions in the Electrical, Computer & Systems Engineering Department at Case Western Reserve University, Cleveland, Ohio and Served as the Director of Case UNESCO GENIe Program. He was the President of Sewa International working in the areas of disaster recovery, education, and development. Under his leadership, Sewa raised $70 million (with $50 million in cash) in 2021, for COVID India Relief.


        Here are some key insights from this week’s show:

        • The smartest thing we do for someone else is to make that person happy.
        • In the service business, you have to like and love people.
        • Always ask the question, "What can I give you today?"
        • Be present with your heart.


          • Prefer to watch the video version? Watch it here.

          53 min
        • S06E12: Connecting to Make a Difference with VIP Guest Jaspreet Randhawa

          Jaspreet Randhawa is a FinTech entrepreneur and the CEO of Win This Fight. She founded a global software platform for anti-money laundering due diligence and is simultaneously involved in a foundation to help combat human trafficking.

          Jaspreet has more than 20 years of executive level experience in the global financial services technology industry and has extensive experience leveraging different technologies and their applications to solve business problems.


          Here are some key insights from this week’s show:

          - Knowledge and wisdom reaches its true potential when you take it to make an impact in the life of others.

          - Happiness comes from making others happy.

          - In any business you have to LIKE the people you are around. This cannot be faked.

          Prefer to watch the video version? Watch it here: https://youtu.be/05YsV_luWjM

          45 min
        • S06E11: Service DNA with VIP Guest Ken Calwell

          Ken Calwell is the CMO & SVP of Innovation at Compassion International and responsible for Compassion’s fundraising, marketing, and innovation. Prior to this, Ken held senior leadership roles at Domino’s Pizza, Wendy’s, and Papa Murphy’s. Ken started his career at Pillsbury, and then Pizza Hut and I was fortunate to work with him at Pizza Hut. It is simply fascinating how Ken brought the highest level of branding expertise to the non-profit industry along with his passion and vision.


          Listen to how Ken started at the age of 13 with his own lawn mowing business and built it without marketing, only with service, to achieve 10 years of double digit year over year growth; and how he built on that service mindset to make a big impact for major restaurant chains and non-profits.


          Here are some key insights from this week’s show:

          • Start with clarity on WHO you are serving.
          • Then move to WHY they need you.
          • Dream Big, Test Small, Learn Fast, Repeat over and over.


            • Prefer to watch the video version? Watch it here: https://youtu.be/fW2rfo2VMP4

            1 hr 12 min
          • S06E10: Energy of Engagement with VIP Guest Bob Eury

            Bob Eury, recently retired from his role as President and CEO of Central Houston and its affiliated organizations, Houston Downtown Management District (Downtown District) and Downtown Redevelopment Authority (DRA).

            Bob is a champion of downtown and its rebirth as a central hub, and is beloved for his ability to unite political, civic, and business leaders.


            Here are some key insights from this week’s show:

            • Creation starts with a bigger purpose.
            • Weave your way through a crisis.
            • Anybody who is looking for a quick success: It simply does not happen.
            • The big secret is 'How do you find a way to keep going'.


              • Prefer to watch the video version? Watch it here.

              51 min
            • S06E09: Who is in Your Trust Circle?

              Recently Arjun was reflecting on how we have all started trusting this one entity in our life and that entity is technology.


              Here are some key insights from this week’s show:

              • What are the three dimensions of trust?
              • How technology providers can live up to the trust their customers put on them.
              • Why it is important to take trust seriously, as when you break trust, it is broken forever.


                • Prefer to watch the video version? Watch it here.

                29 min
              • S06E08: Branding That Delights with VIP Guest Swapan Seth

                Swapan Seth is a brand, marketing and creative consultant. He is also an author, a columnist with leading lifestyle magazines, an art collector, a wine collector. He lives between Gurgaon and Naldehra in India.


                Here are some key insights from this week’s show:

                • Start your branding journey with the purpose of delighting.
                • Every brand must find its own voice that connects.
                • Be easily inspired, keep your windows open.
                • Always ask the question: “What do I need to know?”
                • Find clients that are courageous.
                • Every person has a story that is worth gathering.
                  • 33 min

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                What separates good from great? What turns ordinary businesses into extraordinary brands? And what lessons can we learn from leaders who have already made the journey?