We're delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Songfinch is revolutionizing the custom gift industry, creating personalized songs with people's unique stories. But how do they convey that magic on social?

Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.

Brandon's a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!

Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.

A fascinating interview that becomes a bit of a brainstorming session!

In This Episode:

• 0:00 - Introduction

• 3:47 – Introducing our guest

• 4:01 – Introducing Songfinch

• 6:05 – Joining an established social team

• 8:57 – Leveraging UGC

• 11:16 – Pitching new ideas among an established team

• 13:46 – Songfinch's artists

• 15:27 – Creative briefs

• 18:52 – Using different channels

• 21:44 – Leveraging underused platforms

• 27:10 – Pay to play on social

• 29:10 – Looking for a new role

• 33:47 – Brandon's final two

• 35:18 - Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Songfinch

• Brandon's website

• Follow Brandon on LinkedIn

• Follow Brandon on Instagram

• Follow Brandon on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.