Do the sneakers make the athlete or do the athletes make the sneakers? An athlete’s sneaker game is essential to their personal brand, but also their confidence. Deion Sanders said it best, "If you look good, you feel good. If you feel good, you play good. If you play good, they pay good." On this week’s episode, Ryan and Kae discuss the importance of sneaker game to athletes, as well as the vital role athletes play in the sneaker industry. The two go hand in hand, which makes for an interesting conversation.