In this episode, Ken Lain, The Mountain Gardener, reflects on the significant shift in marketing from traditional methods like magazines and large corporate events to the influence of social media. He reflects on how the rise of social media management has influenced new company roles and methods to engage viewers and potential customers. He takes a look at the upcoming "Grapes for Good" event and recognizes the invaluable contributions of talented individuals who have leveraged their time and talent to support this event, showcasing how social media has become a powerful tool.

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