Ian has been helping startup founders succeed since 2010. He has built, advised and coached hundreds of new ventures across sectors from healthcare, manufacturing and agriculture, to retail, travel, food, and eCommerce. With a background in user experience and service design, Ian was CEO of Amberlight, one of the UK's leading UX consultancies before moving to Barcelona and becoming Program Director of the Startupbootcamp Data and IoT program. Over the intervening years he has coached hundreds of founders for Seedcamp, Rockstart, Imperial Innovations, IQS TechFactory and Wayra along with most leading European accelerators.