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Leo Polovets is the co-founder and General Partner of SUSA Ventures, a seed-stage fund focusing on traditional tech, where he's been instrumental in shaping the landscape of B2B SaaS, healthcare, and fintech.
Leo began his journey as a software engineer, where he made significant contributions to industry giants like LinkedIn and Google, before venturing into the startup world with Factual.
Tune in to the Seed to Sequoia Podcast's premiere episode, where Leo Polovets and Host Alex Shartsis discuss the intricacies of building a successful startup, covering - hiring, sales, pilot projects, and more.
Show Notes:
0:00 Introduction
2:27 GTM at various Investment Stages
5:06 Importance of Founder-led Sales
6:56 Self assessment on Sales capabilities
9:24 Goals of Early Stage Sales
11:11 Indicators of Right and Wrong Tracks
16:00 The Importance of Go-to-market Strategy
19:50 The Role of Metrics in Business Growth
22:40 The Dangers of Vanity Metrics
24:05 Pilots in Deep Tech
29:00 Gap Between Original Pitch and Actual Customer Needs
31:32 Knowing when you hired the right person
34:50 What should founders ask more of to investors
39:00 The Role of Strategic Investors in Early Stages
41:20 Best Practices for Founders
44:50 Conclusion and Contact Information
Guest: Leo Polovets(linkedin.com/in/lpolovets)
Host: Alex Shartsis(linkedin.com/in/shartsis)
Audio Engineer & Video Editor - James Fixx (fixxmusic.com)
The Seed to Sequoia podcast is created by Silverwood Advisors to help founders with practical advice on building successful startups.
If you would like to get expert advice for your startup reach out to us on:
Website: silverwood.ai
Linkedin: linkedin.com/company/silverwood-advisors
Below is a list of startups backed by SUSA Ventures:
Introducing Seed to Sequoia, where host Alex Shartsis interviews venture capitalists, founders and advisors on practical subjects that founders care about. From go-to-market subjects like sales, marketing, and partnerships to corporate development, hiring, pitching investors or managing with your board of directors, every episode delivers a new perspective on the startup journey.
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