The Beef Australia event has long been hailed as the epicenter of innovation and business for the global beef industry. Nathan McPhee attended Beef21 with a seed of an idea for a beef business, but after a chance encounter with some industry leaders, the idea blossomed into what’s now a world first in farming investment through his app Invest Inya Farmer. Attending Beef Australia’s study tour to the USA, he says the experience not only opened doors for his business, but he learnt more in the few weeks travelling with industry peers, than he would in a couple of years researching from the comfort of his desk.