New year, new face, same industry-leading and forward-thinking conversations. We’re shaking things up on the AcreForward podcast, giving you a new listening experience. Each week, different members of our team will host, from customer success representatives and sales to our marketing and product support teams; every conversation will leave you with a better understanding of what drives Taranis. 

This week, Cory Edge from our customer success team sits down with Drew Garretson, vice president of innovation, sustainability, and public policy for the newly formed Keystone Cooperative, formerly Ceres Solutions, for a conversation centered around what keeps the gears of retailers across the U.S. turning. 

“At the end of the day, we report back to the American farmer. There’s no other way I could see myself working in another industry or business model,” Garretson says. 

Serving the farmer starts with the structure of a company. What is the mission, and how do the established metrics and key performance indicators align with supporting that mission? 

For ag retailers across the U.S., the customer is straightforward enough: farmers. The challenge and innovation lie in how those retailers choose to structure the service and support a farmer needs to be successful.