Seeds of Tao: Impact entrepreneurs seeding regenerative paths beyond sustainability

Promotional Link:

• Resource Commons and Community Forum: An open community of regenerative entrepreneurs creating change through the business they start, build, and grow.

Hello and welcome back for a special bonus episode this month. Keri Evjy joins us for a wonderful exploration of her regenerative startup story and what led her to start not only one but four regenerative businesses. We'll talk about the healing power nature and the outdoors has been in her life, how moments that test and stretch us help define and strengthen us, and of course the origins of Keri's two current business and lessons learned from two other businesses she moved on from.

Episode 106 show notes: You can find the rest of the show notes and links to Keri's work on our website.

Keri Evjy - LinkedIn Profile

Keri is a seeker, pathfinder, teacher, healer, and earth dweller committed to seeding mycelia and cultural topsoil to nudge human evolution. She is moved by a deep passion to love life, to be of service, and help others cultivate a regenerative relationship with themselves and the earth. Keri founded Healing Roots Design, an edible and medicinal landscape design, installation, and education project, and Regenerative Life Design Program, an online embodied earth-based toolkit for living life according to Nature's Intelligence. Her recently released multimedia playbook, Regenerative Life Design Playbook, can be found on Amazon and in select bookstores.

Host Bio:

Joshua Prieto - LinkedIn Profile

Josh is the co-founder and CEO of Seeds of Tao an education and incubation company for regenerative entrepreneurs. If you ask him the purpose of SoT, he'll tell you it is to create paths to a more inclusive, fair, and balanced economy. He feels a special kind of entrepreneur is the key to that path. In the past, he has felt discouraged, disappointed, and confused by the extractive and degenerative practices of the businesses he has helped during his career as an entrepreneur and marketing strategist. When he found the regenerative and permaculture movement he realized that if entrepreneurs used regenerative principles and practices in their business our economy and culture would change from an extractive, degenerative one to a consciously regenerative one. Today he focuses on building up and increasing the number of regenerative entrepreneurs through open education services and incubator programs. He would absolutely love it if you joined him in his efforts.

Promotional Links:

• StorySeed Message and Marketing Course - a comprehensive course for regenerative entrepreneurs to build and scale their message and marketing efforts.
• Regenerative Brand Archetype Quiz - a free lesson from StorySeed, this resource and tool helps regen brands discover their identity and create messaging that breaks them out of the noise.
• Resource Commons and Community Forum - An open community of regenerative entrepreneurs creating change through the businesses they start, build, and grow.

Here are the references for the episode. Please don't forget to follow, comment, or write a review of the podcast if you enjoyed today's episode.

Episode 104 Show Notes: View the full notes and reference links for this or any other episode by visiting us on our website at SeedsofTao.com and clicking on the podcast.

What comes to your mind when I say greenwashing, bluewashing, pinkwashing, or social-washing?

In this podcast, we will be discussing the challenges facing regenerative entrepreneurs in 2023, including the problem of greenwashing in the regenerative movement. We will explore the desires of entrepreneurs, investors, and consumers for more regenerative and responsible products and services. We will also examine the problem of greenwashing and the lack of clear standards, policies, and regulations in the regenerative movement. We will discuss how strong regenerative brands with a clear sense of identity can guide us out of this problem by helping to bring clarity to the standards, metrics, regulations and policies needed. The podcast will also provide guidance on how brands should present themselves, including an easily identifiable personality and a strong purpose and direction. We will also explore how to create transparency and the ability to track and hold brands accountable.

Your Hosts:

Emily Prieto - LinkedIn Profile

Emily is an explorer for the new creative solarpunk world and catalyst for regenerative economies and permanent cultures (permacultures). As the co-founder of Seeds of Tao she helps create experiences and opportunities for entrepreneurs to build strong regenerative enterprises. She is an artist, creative designer, and brand strategist who has worked with small and large businesses to create content that shares the brand identity through a compelling message and story. Using her creative design talent, Emily has also become a permaculture land designer, helping to design both commercial and residential lands for long-term regenerative change. She fluently speaks Spanish and English, adores Latin-American culture and chooses to build community and regenerative stewardship in the rainforests of Central America alongside her husband and four children.

Joshua Prieto - LinkedIn Profile

Josh is the co-founder and CEO of Seeds of Tao an education and incubation company for regenerative entrepreneurs. If you ask him the purpose of SoT, he'll tell you it is to create paths to a more inclusive, fair, and balanced economy. He feels a special kind of entrepreneur is the key to that path. In the past he has felt discouraged, disappointed, and confused by the extractive and degenerative practices of the businesses he has helped during his career as an entrepreneur and marketing strategist. When he found the regenerative and permaculture movement he realized that if entrepreneurs used regenerative principles and practices in their business our economy and culture would change from an extractive, degenerative one to a consciously regenerative one. Today he focuses on building up and increasing the number of regenerative entrepreneurs through open education services and incubator programs. He would absolutely love it if you joined him in his efforts.

Resource Commons and Community Forum: A free learning resource and community for entrepreneurs creating impact using regenerative design principles and ethics

Thanks again for joining us today on the Seeds of Tao podcast. Today, Joshua Hughes joined us for an amazing Regenpreneur Startup Story. Joshua shares why he became an entrepreneur building regenerative communities through the two businesses he founded, Blacksheep Regenerative and VerdEnergia Pacifica. His story and insights will help you to see the bigger role regenerative businesses play in helping to restore communities, create connections, and unify what often looks like a very divided world.

Here are the references for the episode. Please don't forget to follow, comment, or write a review of the podcast if you enjoyed today's episode.

Episode 104 Show Notes: view the full notes and reference links for this or any episode by visiting us on our website at SeedsofTao.com and clicking on the podcast.

Guest Bio: Joshua Hughes - LinkedIn Profile

Hughes is the founder of Blacksheep Regenerative and VerdEnergia where he has helped establish agroforestry and regenerative business practices in Costa Rica and abroad. Those efforts have helped replace the extractive and toxic food, herbs and building materials industry we see all over the world. He started Verdenergia, a permaculture farm in 2006 which became the beginning of a long and very fulfilling journey jammed packed with lessons. Rallying over 4000 people to come help reforest their little spot in Costa Rica, they have regenerated the landscape, improved their community and taught others to do the same in their own areas. 16 years later, they are still going strong as one of the worlds top Permaculture and agroforestry education centers.

Host Bio: Joshua Prieto - LinkedIn Profile

Joshua Prieto is the co-founder and CEO of Seeds of Tao an education and incubation company for regenerative entrepreneurs. You'll get to know Josh quite well if you ask him what his purpose in life is. He will respond with something so deep you'll have a hard time replying though he would want nothing more but to have a deep conversation on your own purpose in life. If you ask him the purpose of his enterprise, he'll tell you it is to create paths to a more inclusive, fair, and balanced economy. He feels a special kind of entrepreneur is the key to that path. In the past he has felt discouraged, disappointed, and confused by the extractive and degenerative practices of the businesses he has helped during his career as an entrepreneur and marketing strategist. When he found the regenerative and permaculture movement he realized that if entrepreneurs used regenerative principles and practices in their business our economy and culture would change from an extractive, degenerative one to a consciously regenerative one. Today he focuses on building up and increasing the numbers of regenerative entrepreneurs through open education services and incubator programs. He would absolutely love it if you joined him in his efforts.

Regenpreneur Brand Archetype Quiz: (a free lesson of StorySeed) here you will find our brand archetype quiz to help you more clearly define and implement your brand's unique identity.

StorySeed Marketing and Message Course: enroll in StorySeed and learn to build and scale your regenerative enterprise using the power of story.

Thanks for joining us for today's episode! Today we had Joshua Prieto host and guide us in a conversation about Storytelling and the narratives we put out into the world to help us grow and scale our regenerative businesses and the regenerative economy we are building together.

Here are the references for this month's podcast. Don't forget to follow and write a review of the podcast if you enjoyed today's episode.

Episode 103 Show Notes: view the full notes and reference links for this or any episode by visiting us on our website at SeedsofTao.com and clicking on the podcast.

Host Bio: Joshua Paul Prieto

Joshua Prieto is the co-founder and CEO of Seeds of Tao an education and incubation company for regenerative entrepreneurs. You'll get to know Josh quite well if you ask him what his purpose in life is. He will respond with something so deep you'll have a hard time replying though he would want nothing more but to have a deep conversation on your own purpose in life. If you ask him the purpose of his enterprise, he'll tell you it is to create paths to a more inclusive, fair, and balanced economy. He feels a special kind of entrepreneur is the key to that path. In the past he has felt discouraged, disappointed, and confused by the extractive and degenerative practices of the businesses he has helped during his career as an entrepreneur and marketing strategist. When he found the regenerative and permaculture movement he realized that if entrepreneurs used regenerative principles and practices in their business our economy and culture would change from an extractive, degenerative one to a consciously regenerative one. Today he focuses on building up and increasing the numbers of regenerative entrepreneurs through open education services and incubator programs. He would absolutely love it if you joined him in his efforts.

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