"Saturday Night Live with John Belushi had a skit with him saying cheeburger cheeburger. So when I saw this place I said to my wife SNL had a skit that had this in there comedy routine. We had to go there to try it out." - Cheeburger Cheeburger visitor as stated on Trip Advisor (2016)

This week on Franchise Today Cheeburger Cheeburger CEO, Bruce Zicari joins co-hosts Stan Friedman and Paul Segreto. Zicari explains the chain's origin as a throwback to the place families congregated at back in the day, "Imagine you have the place all to yourself. Take a seat at the soda fountain or pull up an old fashioned chair. Look around at the neon lights and neat signs and posters. Check out the cool T-shirts, gifts and collectibles. Turn on the fifties and sixties music. Feels good doesn't it?"

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.