Max Siegelman, Director of Social, joins this episode to talk about how OOH extended the notion of IRL to URL during the pandemic. He discusses recent success stories of big brands leveraging influencers for their campaigns.

Seeing OUT from IN: Adding Influencers to OOH strategy

<p>Part of OUTFRONTX, OUTFRONT Media’s communications platform that brings out of home direct to you, OUTtakes is a podcast aimed to enhance the conversations circling OUTFRONT, out of home, and the advertising industry. Join our host, Lindsay Kramer as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.</p>

Business

Marketing

Management

Part of OUTFRONTX, OUTFRONT Media’s communications platform that brings out of home direct to you, OUTtakes is a podcast aimed to enhance the conversations circling OUTFRONT, out of home, and the advertising industry. Join our host, Lindsay Kramer as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.

Share Seeing OUT from IN: Adding Influencers to OOH strategy

Sign up to save your podcasts

Seeing OUT from IN: Adding Influencers to OOH strategy

Seeing OUT from IN: Adding Influencers to OOH strategy