What happens when two dermatologists spend 25 years treating patients and realize an entire industry has been built around the wrong skin type? Dr. Gauri and Dr. Abhijit Desai discovered that virtually every skincare product was developed with white skin at the center - while 4 billion people with brown skin had completely different needs.

From their practice in Mumbai to launching BrownKind across three countries, this husband-wife team shares how their own daughter's question about Botox became the wake-up call that launched a movement. They explain why brown skin ages like a pear instead of a peach, why sunscreen leaves white casts, and how representation in beauty goes far deeper than marketing.

This isn't just about skincare - it's about seeing what everyone else missed, having the courage to act on it, and building something that serves people who've been overlooked. Plus, the incredible story of their son buying their very first bottle instead of taking a free sample.

Key Topics:

* Why brown skin has different aging patterns and skincare needs

* The science behind melanin-rich skin and sun protection

* Building a global business while maintaining your mission

* How empty nesters can pivot to world-changing work

* The power of buying from people whose story you know

Connect with Dr. Gauri and Dr. Abhijit Desai:

* Website: brownkind.com

* Instagram: @brownkindskin

* Available on Amazon

Another episode in the "Everything Why" series - questioning the systems we accept without thinking, and discovering the opportunities hiding in plain sight.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michael343.substack.com