Seeking Alpha

Joining me for this episode is Cary Tilds, Chief Strategy and Operations Officer at Frameplay. Cary and I discuss the future of advertising, how to make it a better experience for consumers, and why it's incredibly important to make it feel natural to not disturb the gaming experience. Cary explains to me that the combination of these factors is what forms intrinsic advertising, a way to tell stories that feels good for both the consumer and the brand or company. We also dive into how advertising and storytelling is going to change with the development of Metaverse experiences.

This week, I'm joined by Rebecca Dixon and Laura Deutsch, Co-Founders of the*gameHERs! We discuss people's natural tendency towards community, how app creation is not only a space for games but for community building, and that inclusivity requires adapting and changing based on feedback. We also discuss the blurry lines around who is and isn't a gamer, and the opportunities we have in building the Metaverse ground up in a way that prioritizes safety for all people who interact with the tech.

Episode Resources:

https://thegamehers.com/

https://www.thegamehersapp.com/

This week's guest is Liz Moody, Partner and Chair of New Media Practice at Granderson Des Rochers LLP and Head of Content Partnerships at Hydrow. Her resume just drips with the coolest things you can possibly imagine at the intersection of gaming, music, and fitness. Liz's extensive career is a fascinating look at how we might interact with the three in the context of the Metaverse. We discuss music licensing, brand activations, a Justin Bieber Concert, Hydrow, Liteboxer, the hills of Switzerland, and more.

Danielle Rourke, Senior Higher Education Strategist at Dell Technologies, joins me today! We discuss how esports can teach similar skills as traditional sports, and can reach more students(including neurotypically diverse students), what tools are out there, and how different levels in education are responding to esports. Danielle also shares an insane amount of good research in the field, and tells us that laying down breaks aren't as effective as walking around breaks (sad for sloths like me).

Episode Resources:

https://corporate.delltechnologies.com/en-us/social-impact/transforming-lives/education/girls-who-game.htm#tab0=0

https://www.teamliquid.com/alienware/

https://esportsinsider.com/2021/06/team-liquid-and-alienware-launch-good-in-gaming-platform/#:~:text=Multi%2Dregional%20esports%20organisation%20Team,%2C%20empowerment%20and%20inclusive%20competition

https://medium.com/@nicolas.besombes

https://medium.com/@nicolas.besombes/esports-professions-e402a1c3ab92

https://bmjopensem.bmj.com/content/7/3/e001118

https://www.ijesports.org/article/59/html

Anita Sharma from Sharma Law joins me on the podcast this week! Anita is not only a lawyer for talent and entertainment, but dapples in the creative arts herself through filmmaking. We discuss talent contracts, collaborations, and everyone's favorite Metaverse topic: NFTs.

Data nerds, unite! This week I'm excited to bring on Nicole Pike from YouGov. Nicole has worked in consumer data analysis for a large part of her career, and explores one of the latest reports from YouGov in this episode. We learn the power of influencers, discuss how women can be more involved in gaming, and of course go through some of the latest research.

Episode Resources:

https://business.yougov.com/content/38826-international-gaming-report-2021?marketo=download

This week's guest is Erica Molett. Erica holds several titles, including CEO of Kandake Tech, a firm looking to improve the education to gaming industry pipeline through programs like Banneky. Erica talks about her motivations, including her passion for education and the interests of her two sons. She also tells us about how kids are already in the Metaverse (darn them for being so ahead of the curve) and provides guidance for parents of gamers.

Episode Resources:

http://banneky.com/

The crossover event of our dreams! Joanie Kraut and Kendryx Linscott from Women in Gaming International (WIGI for short) join me for this week's episode. Listen as we dissect what WIGI is doing to both improve and help women get into the gaming industry, talk about how conferences can be a really useful tool, and learn how to brag about ourselves.

Episode Resources:

https://www.getwigi.com/

Joining the podcast this week is Sarah Dope, whose last name reflects her career. As an Influencer and Artist Relations manager, Sarah has experience in both gaming and creative pursuits. Listen as we talk about Sarah's work at Astro Gaming, photography, the crossovers between gaming and music, and even a sprinkle of pro wrestling.

This week's guest is Taryn McCarty! Hailing from Nerd St Gamers, Taryn has an illustrious background in community building, creating better access for gamers, and promoting inclusion. Taryn walks us through her career path, including many of the positive environments she's been in and how it's impacted her professional development.

Episode Resources:

https://thriveglobal.com/stories/practicing-self-care-when-everything-is-uncertain/