In this episode, Marketing & Branding Strategists, Lee Watts and Marcie Dickson explore strategies and tactics for leaders and professionals on how to leverage and enhance their personal brand as we move into a new year. After a stressful year full of rapid change and uncertainty,  we can redefine ourselves and our professional path by asking several critical questions about how we want to show up in 2021. 

Chief Marketing Officers Lee Watts and Marcie Dickson discuss strategies for managing teams during times of crisis and uncertainty.  

Chief Marketing Officers Lee Watts and Marcie Dickson discuss the importance of leveraging social media to build influence, gain loyalty, and build awareness. To avoid committing “random acts of social media,” it’s crucial to develop a clear strategy that guides tactical actions. From developing measurable goals and a robust content plan to evaluating analytics and staying consistent, Lee and Marcie cover the building blocks for creating an effective social media strategy.

Chief Marketing Officers Lee Watts and Marcie Dickson discuss the building blocks of an effective succession planning strategy for professional services firms.

Chief Marketing Officers Lee Watts and Marcie Dickson discuss the importance of focusing on client service and client experience to strengthen relationships, differentiate, and achieve optimal business outcomes.

Chief Marketing Officers Lee Watts and Marcie Dickson explore the ways Diversity, Equity and Inclusion (DEI) can strengthen professional services firms. 

Chief Marketing Officers Lee Watts and Marcie Dickson discuss the strategic business  decisions they've made during the COVID-19 pandemic, lessons learned, and how businesses can adapt in this period. 

In this inaugural episode, Chief Marketing Officers Lee Ashby Watts and Marcie Dickson discuss the building blocks of a sustainable and successful strategy.