Ashraf Ghori, Founder & CEO of Xpanse CGI, joins the SEF Backstage Pass Podcast to discuss creativity, filmmaking, entrepreneurship, AI, and the future of content creation.
An award-winning artist, filmmaker, and one of the region's pioneers in CGI filmmaking, Ashraf shares how a recession in 2008 became the catalyst for creating the Middle East's first CGI science-fiction film, why he chose to grow his business organically, and how AI is reshaping the creative industry.
He also discusses artistic integrity, intellectual property, standing out in a world of templates, and why creators should focus on producing exceptional work rather than fearing technological change.
Timestamps:
00:00 – The recession that changed everything
01:05 – Introduction to Ashraf Ghori
01:32 – Creating the region's first CGI sci-fi film
02:46 – The story behind Zero Error
04:10 – Being ahead of your time
05:16 – Why the film became a short instead of a feature
06:05 – Building a CGI production with limited resources
07:06 – Why he chose filmmaking
07:29 – Turning a recession into an opportunity
08:33 – Using downtime to create something meaningful
09:03 – Creativity and entrepreneurship
09:51 – From artist to entrepreneur
10:32 – Why he chose slow, sustainable growth
11:18 – The dangers of growing too fast
12:12 – AI and the future of creativity
13:29 – Becoming an early AI adopter
14:48 – How AI is changing content production
15:30 – His new AI venture
15:40 – Starting as a young illustrator
16:05 – How one initiative opened doors for a decade
17:42 – What creators should do differently today
18:00 – Why average work won't stand out
18:56 – The importance of giving 110%
19:32 – Why templates don't create memorable creators
19:58 – The opportunity AI creates for the next generation
20:23 – Can AI help create the next Spielberg?
21:33 – The future of filmmaking with AI
22:00 – Will AI replace creators?
22:57 – Protecting your intellectual property
23:26 – Why creators shouldn't fear being copied
24:14 – The future belongs to those who adapt
🎧 Watch the full episode now on YouTube.
This episode was produced in partnership with Poddster.
Follow SEF:
Instagram: https://www.instagram.com/sharjahef
TikTok: https://www.tiktok.com/@sharjahef
LinkedIn: https://www.linkedin.com/company/sharjah-entrepreneurship-festival
Website: https://sharjahef.com