Win new business from accounts that share a common characteristic. This way, you can build your brand and create efficiencies.

In this episode, John and Mark explore how firms can build Segment Development Plans that help firms grow relationships with prospects that represent a specific kind of client account. Combining SWOT analysis with targeted marketing efforts, business developers can use these plans to create a distinctive brand presence. In this conversation, we cover:

• Different ways to group segments of the market
• Why you tailor your offers for specific groups of the market
• How to perform a SWOT analysis to align strengths with opportunities
• Other considerations for your firm’s Segment Development Plan

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