We're Not Marketers

Segmentation: How to deal with "let's get everyone" as a target

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Timestamps:

00:52 Discussing Target Audience

01:40 Horror Stories of Target Audience

05:14 Challenges in Messaging and Segmentation

14:23 Examples of Poor Market Segmentation

21:49 Effective Segmentation Strategies

32:15 The Power of Storytelling

34:35 Understanding Your Audience

38:19 Innovative Research Techniques

 

Show Notes:

  • Mercury 
  • Equals
  • Arc Browser
  • Figma
  • Devin Reed
  • Clayton Christensen
  • Our website

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We're Not MarketersBy Gabriel Bujold, Eric Holland, Zach Roberts
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