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Segmentation: How to deal with "let's get everyone" as a target
Timestamps:
00:52 Discussing Target Audience
01:40 Horror Stories of Target Audience
05:14 Challenges in Messaging and Segmentation
14:23 Examples of Poor Market Segmentation
21:49 Effective Segmentation Strategies
32:15 The Power of Storytelling
34:35 Understanding Your Audience
38:19 Innovative Research Techniques
Show Notes:
- Mercury
- Equals
- Arc Browser
- Figma
- Devin Reed
- Clayton Christensen
- Our website
Hosted by Ausha. See ausha.co/privacy-policy for more information.
View all episodes
By Gabriel Bujold, Eric Holland, Zach Roberts
5
1010 ratings
Timestamps:
00:52 Discussing Target Audience
01:40 Horror Stories of Target Audience
05:14 Challenges in Messaging and Segmentation
14:23 Examples of Poor Market Segmentation
21:49 Effective Segmentation Strategies
32:15 The Power of Storytelling
34:35 Understanding Your Audience
38:19 Innovative Research Techniques
Show Notes:
- Mercury
- Equals
- Arc Browser
- Figma
- Devin Reed
- Clayton Christensen
- Our website
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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