Donor segmentation is a proven tool for communicating effectively with our audiences. Join co-hosts Mark Beenken & Kristi Ackley as they explore how to apply that tool to communications for legacy donors with guest, Steve Boland. Steve is a nonprofit veteran with over twenty-five years of experience helping charities grow with new ideas in fundraising and communications and is the Managing Partner of Next in Nonprofits. He'll share insights on why and how to segment your communications to capture the attention of potential legacy donors. Steve also shares some great tips for cultivating those individuals to also help with opening doors to other legacy donors! This is an episode you won't want to miss!