A big part of digital marketing strategies is to use blogs to get your website listed and ranked higher in any Google keyword searches. Selecting blog categories is very important, especially if you’re already on 50 episodes, because it helps your audience when they are searching for a specific topic. The right blog category can help your ranking in Google search if a keyword phrase is configured to focus on that blog post. Another important aspect of podcast blogs are tags which are words that are identified to be relevant to the post. It’s similar to when you are posting a video on your YouTube channel, iTunes, Google Play and Stitcher. They use the same tag system when they index an episode out.

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