Can you trust what you read? Today we're joined by beauty journalist Katie Becker to discuss the ins and outs of a reputable beauty publication, what are the principles taught in journalism school, and how can a consumer tell when they're reading something truthful or not? We talk about how she has seen the role of a beauty editor change over her 15 years working in the industry, compared to when she entered journalism school 20 years ago, as well as the effects of TikTok on prospective patients from Dr. Nassif and McKenzie's points of view.

Katie Becker is a beauty editor and consultant with more than 15 years of experience in the print and digital magazine world, and a large network through the prestige, mass, and indie markets. She was most recently Beauty & Health Director at ELLE and has held positions at W, Coveteur, and Harper's Bazaar. Her writing appears in Allure, Vogue.com, VanityFair.com, The Zoe Report, WSJ, Town & Country, Marie Claire, and Sunday Times Style.

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