My guest on today’s podcast is Wills Francis. Wills is the founder and partner of Former Colleagues, a comprehensive and immersive multi-disciplinary brand experience, communication, and idea practice that partners with ambitious, established brands that want to explore ideas and creative concepts outside of their status quo. What’s unique about Wills is his innate desire and need to engage the creative aspects of his identity. In today’s episode Wills talks about his experience working in a job, not utilizing his creativity to its full potential, and how it was beginning to slowly dull his soul. He talks about how the support of his wife, and the need to feed his creativity led him to creating Former Colleagues with his business partner. He also shares about his journey to have confidence in himself, and to daily battle the head trash that inevitably comes for everyone on the journey of self-employment. In this episode Wills speaks to entrepreneurs directly and provides insight and wisdom in how to develop the identity of your organization, business, product, etc, and how that is critical to its success, but also involves play and exploration of self. And be sure to listen to the end as Wills explains what achieving success looks like for him, and I will give you a spoiler, it has nothing to do with income. I had a blast having this conversation and I hope you enjoy it as much as I did. So with that introduction I hope you enjoy today’s episode of the Self-Employment Success Podcast with Wills Francis.