Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with the right support through coaching. Learn how she overcame overthinking and boosted her confidence during our time working together. 

TAKEAWAYS

• Strategies behind how Vanity made $600 in her first preorder
• How hiring a qualified coach helped Vanity increase her confidence 
• How a hosting a book launch and preorder can build a buzz beyond best seller status

CHAPTERS

00:00 Introduction and Initial Struggles

03:15 Gaining Confidence and Strategy

06:27 Successes and Achievements

09:15 Community Engagement and Faith-Based Support

09:29 Embracing Change and Accepting Advice

12:14 Building a Supportive Team: The Importance of Collaboration

14:04 Final Takeaways

RESOURCES MENTIONED:

→Preorder Profits™ Program https://www.preorderprofits.com/join  -This program guides indie and self published authors through the process of hosting a profitable preorder form start to finish by showing how to grow your audience, building a buzz, and covering your self publishing costs BEFORE you release. 

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

How to host a preorder

How do I market my self published book? 

What are some preorder success strategies? 

What are the best book marketing and tips and strategies?

How to be successful as a first time author

Self publishing success tips 

How to host a preorder on your website 

Preorder Success Strategies 

How do I launch my book?

How I sell books on my site? 

How do I do direct book sales? 

Is a preorder on my site better than Amazon?

When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice.

TAKEAWAYS

• Why collecting tips from too many places is stunting your publishing progress
• How to decide what guidance to listen to 
• How to determine which voices to take advice from/listen to

CHAPTERS

• 00:00 The Dangers of Listening to Too Many Voices
• 07:08 The Importance of Tailored and Custom Advice
• 13:06 The Value of Working with Someone Who Understands You
• 24:52 Recap: Key Considerations for Seeking Publishing Advice

RESOURCES MENTIONED:

→Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner 

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

how to choose a self publishing company

how to choose a publisher for your book

types of publishing companies

how to choose an author coach

how to choose a publishing route

how to pick a publisher

which publishing company is the best

how much do publishing companies make

how much does it cost to start a publishing company

publishing companies in the world

how to become a professional reader for publishing companies

Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself. 

TAKEAWAYS

• The wrong things you’re probably focusing on as an author
• Three key goals that help you decide everything else
• How to get people to read, recommend, and review your book 

CHAPTERS

00:00 Focus on the Right Goal

01:30 The Importance of Reading Your Book

13:09 When Your Book Recommends Itself

24:58 Get More Reviews

RESOURCES MENTIONED:

→Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner 

→Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing 

→Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches 

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube:www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

How to write a nonfiction book readers will actually finish

How to write an engaging nonfiction book

How to make your nonfiction book more reader friendly

How to keep readers engaged in a business book

How to write a business book people will read

How to get more book reviews

How to get more page reads

How to write a book to generate leads as a coach or consultant

How to write a lead magnet book for your business

How to use a book to grow your coaching business

If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you’re going the indie or self publishing route. It’s important to be confident in your book and the value it brings to the reader. We also address imposter syndrome, self-doubt and how hiring the right support can help. 

WHAT YOU’LL LEARN

• How traditional publishing is affecting your indie publishing process 
• The importance of hiring help to support your goals 
• How to create a book readers love
• Why focusing on your reader is so important to a “good book”

CHAPTERS

• 00:00 Intro & Effects of Traditional Publishing
• 06:08 Beta Readers and Feedback
• 06:35 Imposter Syndrome and Self-Doubt
• 11:21 Hiring Help and Support

RESOURCES MENTIONED:

→Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner 

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

How to write a nonfiction book readers will actually finish

How to write an engaging nonfiction book

How to keep readers engaged in a business book

How to write a business book people will read

How to write a book to generate leads as a coach or consultant

How to leverage your business book to get coaching clients

How to write a nonfiction book for coaches and consultants

How to use your book to build authority and get clients

How to write a lead magnet book for your business

Self-publishing a book to grow your consulting business

How to get clients from a self-published book

Imposter syndrom for authors

Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line. You’ll hear 5 publishing red flags that are widely used in the publishing industry that affect independent and self published authors. Find out how authors can protect their rights, ownership, and interests. We’ll also explore key aspects like having a solid contract, understanding timelines, financial transparency, marketing support, and aligning publishing with business goals.

WHAT YOU’LL LEARN

• Red flags when hiring a publishing company
• How ownership affects your options in publishing 
• What types of publishers to avoid
• Protecting your rights as an author
• How choosing the right publisher affects your income 

CHAPTERS

• 00:00 Introduction to Publishing Red Flags
• 05:53 Understanding Timelines and Deadlines
• 17:09 Marketing Support and Prioritizing Profit
• 23:03 Integration with Business Goals

RESOURCES MENTIONED:

→Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner 

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

how to choose a self publishing company

how to choose a publisher for your book

types of publishing companies

top 3 publishing companies

how to choose a publisher

how to choose a publishing route

how to pick a publisher

which publishing company is the best

Not sure if self publishing vs traditional publishing is right for you? This episode explores the pros and cons of the two most popular choices to becoming a published author such as creative control, royalties, level of marketing support, and ownership. Plus you’ll learn two additional publishing strategies you might not have considered. Choose the best publishing route for your first or next book with what you learn from the episode. 

TAKEAWAYS: 

• Why self publishing and traditional publishing aren’t the only options
• The challenges and benefits of each publishing option
• How having support can be the right choice for you
• How publihsing options affect your creative control, royalties, and ownership

TIMESTAMPS:

• 00:00 Exploring Publishing Options: Traditional vs Self-Publishing
• 05:22 Pros and Cons of Self-Publishing and Traditional Publishing
• 11:33 Navigating the Publishing Process: Hiring Help vs. Going Solo
• 15:03 Understanding Your Publishing Deal and Making Money

RESOURCE(S) MENTIONED:

→Want support to outline, write, publish, and launch your book tied to your business or brand? Apply to the Profitable Publishing™ Partner Service:  https://www.ProfitableSelfPublishing.com/Partner 

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

ABOUT THIS PODCAST:

Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves. Using the Preorder Profits™ Plan streamlines the marketing and book launch process while also paying while you complete your book. 

WHAT YOU'LL LEARN:

• 5 reasons why you should host a preorder
• How preorders affect your overall book launch 
• What elements to consider before hosting a preorder 

TIMESTAMPS:

00:00 Introduction to Pre-Order Profits

00:26 Understanding the Value of Pre-Orders

01:10 Joining the Pre-Order Profits Program

01:17 The Importance of Pre-Orders

04:09 Validating Ideas and Keeping Deadlines

07:20 Financial Benefits of Pre-Orders

10:02 Personal Journey and Success Stories

13:19 Strategies for Effective Pre-Orders

RESOURCES MENTIONED:

→Preorder Profits™ Accelerator https://www.preorderprofits.com/join  - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. 

→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

When I start marketing my book? 

How do I set up a preorder for my self-published book?

Should I host my book preorder on Amazon?

How do I sell book preorders on my website?

How do I get paid faster for my book preorder?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why should I not use Amazon for my book preorder?

Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them. 

If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. 

(VIP day and course only options available as well.) 

Takeaways

• Understanding your audience is crucial
• Your book is not for everyone
• Your readers are looking for you. Be sure to focus on them and not everyone else. 
  

Chapters

• 00:00 The Importance of Understanding Your Audience
• 06:09 Serving Your Ideal Reader
• 12:05 Engaging Your Ideal Reader
• 18:06 Being in Alignment with Your Ideal Reader
• 24:05 Serving Your Ideal Reader Effectively
  

Resource(s) Mentioned: 

• Preorder Profits™ Accelerator https://www.preorderprofits.com/join  - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. 
  

Connect with Ashley D. Shepard on social media: 

• Website: www.sheppublishinghouse.com 
• Facebook: www.Facebook.com/ShepPublishing 
• YouTube: www.youtube.com/@sheppublishing 
• Instagram: www.Instagram.com/sheppublishing 
• LinkedIn: www.linkedin.com/in/ashley-d-shepard 
• Threads: https://www.threads.com/@sheppublishing 

Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!

Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader

How do I have a successful preorder for my book? 

How do I set up a preorder for my self-published book?

Should I host my book preorder on Amazon?

How do I sell book preorders on my website?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why is my Amazon KDP preorder not selling?

How do I use my book preorder to grow my audience?

The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder. 

TAKEAWAYS:

• Best time to start your marketing 
• How preorder timing affects your launch
• Why you should start your marketing before your book is done 

TIMESTAMPS:

00:00 Introduction

00:29 The Importance of Early Marketing

01:24 Factors Influencing Book Launch Timing

03:45 Understanding Your Capacity for Marketing

06:27 Building Your Audience Before Launch

09:44 The Fallacy of 'If You Build It, They Will Come'

11:38 Engaging Your Audience During the Writing Process

14:33 Maximizing Pre-Order Opportunities

18:14 When to Start Your Marketing

21:22 Strategic Marketing Timing for Success

RESOURCES MENTIONED:

→Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com 

→ CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

ABOUT THIS PODCAST:

Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

When I start marketing my book? 

How do I sell book preorders on my website?

How do I get paid faster for my book preorder?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why is my Amazon KDP preorder not selling?

Why should I not use Amazon for my book preorder?

How do I build an email list as a self-published author?

How do I use my book preorder to grow my audience?

Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors. 

WHAT YOU'LL LEARN:

• The biggest mistake when hosting a preorder
• Which platform gives the most access to learn about readers
• Which platform I don’t recommend for preorders
• Why most indie or self published authors shouldn’t choose Amazon KDP for their preorder 
  

TIMESTAMPS:

00:00 - Introduction

01:25 Understanding Preorder Goals

03:05 The Amazon Preorder Misconception

06:51 Why Not to Use Amazon for Preorders

11:46 Success Stories: Alternative Preorder Strategies

14:32 The Drawbacks of Amazon KDP

21:16 Benefits of Hosting Preorders on Your Website

28:12 Conclusion and Key Takeaways

RESOURCES MENTIONED:

→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com 

→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book

CONNECT WITH ASHLEY D. SHEPARD:

Website: www.sheppublishinghouse.com/contact  

Facebook: www.Facebook.com/ShepPublishing 

YouTube: www.youtube.com/@sheppublishing 

Instagram: www.Instagram.com/sheppublishing 

LinkedIn: www.linkedin.com/in/ashley-d-shepard 

Threads: https://www.threads.com/@sheppublishing 

ABOUT THIS PODCAST:

Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

How do I set up a preorder for my self-published book?

Should I host my book preorder on Amazon?

How do I sell book preorders on my website?

Can you do a paperback preorder on Amazon KDP?

When do you get paid for Amazon KDP preorders?

How do I get paid faster for my book preorder?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why is my Amazon KDP preorder not selling?

Can Amazon ban you from doing preorders?

Why should I not use Amazon for my book preorder?

How do I build an email list as a self-published author?

How do I use my book preorder to grow my audience?