SaaS is an industry open to anyone passionate enough to enter, but certain niches are particularly challenging — accounting and finance among these, no doubt. Our guest today is Paul Kogan, a fearless serial entrepreneur and the “new” founder of LessAccounting. You’ll hear about his multiple previous products, how he acquired and revamped LessAccounting, their user onboarding struggles, and his valuable advice for SaaS founders.

Visit our website for the detailed episode recap with key learnings.

Show notes

• LessAccounting — Paul’s SaaS, an invoicing and accounting tool
• Shopify — a popular ecommerce platform
• Shipamax — Paul’s previous product
• Flippa — a popular marketplace for online businesses
• QuickBooks — popular accounting software
• GetMyTime — a Quickbooks time-tracking add-on, Paul’s first acquired product
• Google Analytics — Paul’s preferred analytics tool for tracking the user journey
• Intercom — a customer messaging tool Paul uses for automation
• UI Breakfast Episode 168: Succeeding at Freemium with Tim Valishev
• Follow Paul on Twitter

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