I’m ranting about online and offline marketing again this week. Why? Because it amazes me how some marketers can talk about the difference between online and offline marketing as something new! Business is business – online or offline. Your customers are your customers, no matter how you get your message across to them or how … WordPress Blog Marketing Secret 65 Read More »

This is a true story! Some big brand name firms actually do know what they’re doing when it comes to connecting with their “offline” and “online” customers. Is there really a difference between the two types of customers? Listen and find out as my my kids bug me about “Kellogg Fruit Loops”. I’m sure you … WordPress Blog Marketing Secret 66 Read More »

The Return Of The Contest! Contests have always been a part of marketing. Used correctly a well-thought-out contest can provide any size of company with a steady stream of qualified prospects. ONLINE AND OFFLINE! I’d like you to re-consider a contest as part of your marketing mix – but for a different reason than you … WordPress Blog Marketing Secret 67 Read More »