In this episode of the Noob School podcast, John talks about standing on even ground with your client. Don’t bend over backwards just to get a sale. Find out if they have a problem that you can solve, then charge accordingly.

HIGHLIGHTS

Be on an equal business stature with your client

Figure out if you have a solution and then charge accordingly

QUOTES

John on being on equal business stature with your client: "You are the one who has the stuff that could solve their problem. So don't you go in there begging for mercy trying to get yourself a little old sale. You need to find out if you can help them. And if you can help them, then there should be a reasonable swap of money for product and service."

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