So you have a great business idea...

The first thing you do is go out and start making it, right?

Wrong!

The majority of entrepreneurs that I have met have done just that. They come up with the idea (the hardest part), then get excited and immediately go into designing the product/service (the fun part).

That path feels so good because while they are making the product, they're day-dreaming about how many people are going to love it, how much it's going to transform the lives of everyone that uses it, and how much money the owner is going to make while selling it.

Sounds dreamy, right?

It would be if that worked.

More often than not, the original idea that any entrepreneur comes up with, is not the idea that winds up making their business successful. 

This episode will go into some real-world examples that we (Brice & Mike) have seen through our work in building businesses online. 

Listen as we tell the story of two different businesses that went about their business research the right way! 

Our goal in this episode is for you to learn some specific things you can do with your idea to validate against a market and give you a major head start whenever you decide to dive into ads! 

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