How do you actually market a book in a way that builds trust, reaches the right audience, and creates long-term opportunities beyond just book sales?In this episode, we sit down with Sarah Bean, Book Marketing Expert at Book Launchers, to talk about what authors, entrepreneurs, speakers, and nonfiction creators often get wrong about book marketing.Sarah shares why marketing is not the same as sales, why your personal story matters more than ever, and how authors can stop chasing vanity metrics like bestseller lists and start building a strategy that supports their bigger goals.We also talk about how AI is changing marketing, why human connection is becoming even more valuable, and how authors can promote their books even without a massive budget.In this episode, we cover:00:00 — Intro to Sarah Bean and Book Launchers01:10 — Sarah’s publishing and entertainment background03:30 — What makes a nonfiction book stand out04:45 — Why the author’s personal story is part of the marketing07:20 — Marketing vs. sales: why authors need to understand the difference08:30 — How many touchpoints it takes to build trust today09:30 — Why AI makes human storytelling more important11:00 — How Sarah works with authors and marketing teams13:30 — How to market a book on a small budget15:30 — Using your book to create speaking, business, and brand opportunities17:00 — Why chasing “bestseller” status can be the wrong goal19:00 — How to choose the right media opportunities for your book21:30 — Work-life balance, creativity, and staying grounded25:30 — How Book Launchers helps authors write, publish, and market their booksWhether you are writing your first book, self-publishing nonfiction, building your authority, or trying to use a book to grow your business, this conversation will help you think more strategically about book marketing.Connect with Sarah Bean / Book Launchers:Website: https://booklaunchers.com/LinkedIn: https://www.linkedin.com/company/book-launchersYouTube: https://www.youtube.com/@BookLaunchers @BookLaunchers  Subscribe for more conversations on warm marketing, storytelling, local business growth, referrals, visibility, and building authority without cold, pushy tactics.#BookMarketing #SelfPublishing #AuthorMarketing #BookLaunch #BookLaunchers #SarahBean #NonfictionAuthors #PublishingTips #MarketingStrategy #AuthorBranding #BookPromotion #LiveLocalMarketing