Having a great product or providing an indispensable service is important to having a viable business. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these are all important pieces in ensuring your stellar product or service succeeds. In this podcast I take a deeper look into what makes great businesses work and why may great ideas fall aside.

Related Article on BrandShouter.com:

https://www.brandshouter.com/communicating-your-product-service/

This podcast is a highly specific look at the industry I used to start my marketing career. For anyone working in the coffee industry, I think you’ll find a ton of useful information in this podcast. If you’re not a “miracle bean” professional, there is still a lot to gain for your business. I’m sipping my cup of Joe now.

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives 100% of our style and branding decisions. If you run a company and don’t have a style guide for your business, your marketing probably needs a lot of help. Let’s tackle this head-on.

Related Article on BrandShouter.com:

https://www.brandshouter.com/importance-style-guide/

Choosing the best domain name for your company should be a bit of a process. Many companies make domain name selection an after-thought and don’t realize how important it is until it’s far too late. In this episode, I aim to simplify the domain selection process so you can focus on getting the domains that are best for your business and allow you the most growth potential.

Related Article on BrandShouter.com:

https://www.brandshouter.com/picking-right-domain-name/

In this episode, Dan discusses his thoughts and recent struggles with finding the right people to help him take Brand Shouter even further. He addresses his thoughts on Hiring, Contracting, and Outsourcing.

Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to when setting up your website for conversion.

Related Article on BrandShouter.com:

https://www.brandshouter.com/creating-website-converts/

Becoming a local authority has many benefits to it. Of course it can bring money and success but it can also bring relationships, a solid base to build your business on, and good will. In the episode, I chat about a negative and positive experience I had with businesses and how that affects their authority here locally.

Related Article on BrandShouter.com:

https://www.brandshouter.com/becoming-authority-local-area/

It is SO easy for anyone that has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. Businesses can be made and broken on the backs of online reviews. In this episode, I explore the idea of thinking twice before leaving a review that could do massive damage to a small business trying to succeed.

Related Article on BrandShouter.com:

https://www.brandshouter.com/think-hard-before-negative-review/

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies to stay ahead of the curve. For a lot of businesses, however, technology can actually hinder growth. Don’t adopt technology for technology's sake. Don’t be scared to bring in the technology and help necessary to help your business succeed. In this podcast I chat about an email I receive from a fellow business owner and offer some points and encouragement to help her (and you) move forward with your business.

Related Article on BrandShouter.com:

https://www.brandshouter.com/adding-technology-your-business/

Any well functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business persons, there is really only one option that takes care of all of your needs. That option? Google’s G Suite. From an enterprise class email backbone to amazing online storage to a full suite of office applications, G Suite delivers the backbone that your business needs to run and thrive. Listen, I’m not a paid spokesperson. Brand Shouter does resell G Suite accounts but we choose to because it is the best platform for our clients.

Related Article on BrandShouter.com:

https://www.brandshouter.com/you-need-gsuite-for-business/