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Are you having a tough time connecting to your customer on a relational level? Maybe you're not speaking their buying language.
Dont fret, Jeffrey Shaw, author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret and host of the Creative Warriors Podcast is here to help.
Speaking the customer's language is the key to unlocking more money. Absorb the lessons Shaw gives as his gives you the perfect snapshot to increase your bank account.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today's show...
04:04 - Are you taking advantage of a booming economy?
07:31 - How Jeffrey Shaw pivoted from photography to sales
15:14 - What is LINGO?
22:17 - The difference between LINGO and Jargon
28:51 - Why doing your own branding is a mistake?
32:29 - What are the 5 customer triggers that people in sales can pull?
41:24 -"You need to sell customer what they want, not what they need"
More on today’s guest
Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. With a social media audience of more than 100,000, Jeffrey’s commitment to promoting your show helps you reach new listeners. He’s passionate about helping others grow.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
FREE E-BOOK
For a limited time, get Jennifer Gluckow’s FREE EBOOK: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
Is the weather dictating your mood? No one's got time for that. Learn some strategies to not let the weather put you in a vortex of bad moods on this week's edition of Motivation Monday.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes.
This episode is brought to you by the Selling with Soul podcast, hosted by Meredith Messenger and produced by the Sell or Die Podcast Network. Selling with Soul discussed new sales and revenue growth strategies, demystifies sales concepts and develops sales skills through master classes and expert interviews. Listen today on Apple Podcasts or wherever you get your podcasts.
On today's show...
02:32 - Pete Mockaitis tells Jen and Jeffrey how much time should you set for solo thinking
06:06 - On Monday Motivation, Jeffrey and Jen provide some insight into how to build momentum.
09:16 - Jessica Pettitte reveals what "Changing the Font" really means
GET MORE SELL OR DIE
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jen’s new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
Have you ever had a killer concept for a sales pitch or for your business but can't seem to extract it from the back of your mind?
Pete Mockaitis, host of the How To Be Awesome At Your Job Podcast, has a really innovative way to get that idea out so you can make some money.
Pete speaks to leaders in Fortune 500 companies to bring out those moneymaking concepts laying deep in the cranium with strategic thinking sessions. What are strategic thinking sessions? Click play and find out how you can take more of your brain function and turn it into income.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today's show...
05:00 - Your money mindset can limit your finances.
10:25 - What exactly is a thinking strategy session?
17:22 - Pete takes Jeffrey and Jen down a diehard-friendly strategy session
23:01 - What these strategy sessions reveal
33:01 -How much time Pete believes you should spend thinking critically alone
43:50 - What are common habits of successful Fortune 500 executives
55:00 - The impact of decluttering your brain
More on today’s guest
Pete Mockaitis is an award-winning speaker and coach who helps professionals perform optimally at work. His work has been featured in The New York Times, Forbes, and Inc. Pete has delivered 1-on-1 coaching to over 700 leaders hailing from world-class organizations (such as Google, FedEx, Amazon, Apple, Anheuser-Busch, and the United Nations), 50 countries, and every Ivy League university.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
When was the last time you searched through your customer's why? Do you consistently evaluate it? If not, this Sell Or Die Extra might make you re-evaluate this. Today we revisit a recent appearance by Jeffrey on the Fitness Business Podcast in why those is sales should always re-evaluate the customer why.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
#MeToo. #TimesUp. Whatever you think about the hashtags, the world (and the way it does business) is having a moment on diversity. Everyone is asking tough questions about how we interact and hire in the workplace and the answers are often complex.
Our guest expert this week is Jessica Pettitt, author of Good Enough Now and diversity speaker for over a decade is here to open our minds, challenge our expectations and even debate a little.
Diversity is one of those words that is said often but never really put properly into context. Jessica helps color in the font and fill in the gaps in one of the most enlightening conversations we've had on Sell Or Die.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today's show...
4:09 - From stand up comedian to diversity expert
8:44- The "trick question" of diversity
12:30 - Four basic criteria for hiring anyone
17:44 - What perception biases hide in the hiring process?
20:10 - The childhood experience that shaped Jessica's view on diversity
28:04 - The link between diversity and communication
34:02 - Why the intent of a message and the impact of a message are radically different
40:15 - Think of the question with the response in mind
45:10 - Individual work vs. systemic work
More on today’s guest
Jessica Pettitt, M.Ed., CSP, pulls together her stand up comedy years with 15+ years of diversity trainings in a wide range of organizations to serve groups to move from abstract fears to actionable habits that lead teams to want to work together. With a sense of belonging and understanding, colleagues take more risks with their ideation, converse precious resources through collaboration, and maintain real connections with clients over time.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
FREE E-BOOK
For a limited time, get Jennifer Gluckow’s FREE EBOOK: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
How's your momentum going into February? Has it stalled or is it steadily building? If it's stalled, let Jeffrey and Jennifer get you out of your sales slump and into prosperity quicker than a Super Bowl commericial.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes.
This episode is brought to you by the Selling with Soul podcast, hosted by Meredith Messenger and produced by the Sell or Die Podcast Network. Selling with Soul discussed new sales and revenue growth strategies, demystifies sales concepts and develops sales skills through master classes and expert interviews. Listen today on Apple Podcasts or wherever you get your podcasts.
On today's show...
02:23 - Jason Hartman reveals how to navigate the choppy waters of real estate.
08:19 - Arden McLaughlin advises which PR mistakes to avoid
13:17 - On Motivation Monday, Jeffrey and Jen teach diehards the art of thoughtful gift giving.
GET MORE SELL OR DIE
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jen’s new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
Ever think about getting into real estate investing but decided it was too intimidating?
Our guest expert this week is Jason Hartman, Founder and CEO of Platinum Properties Investor Network, can alleviate a few of those fears.
Investing in real estate is part of the American dream and Jason is gonna dole out a few nuggets on how to successfully ply your trade in it. Plus, Jason reveals what he'd do if he were starting out in real estate today.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today's show...
1:58 - A Robert Allen was all it took to get Jason into real estate investment
5:11 - "The first rule of successful sales is working" - Jason Hartman
8:35 - The best affirmation in sales comes from your prospects.
17:05 - What's the typical amount of money a diehard should set aside for real estate investment?
20:29 - What you do in the economy will be the great equalizer
26:37 - What Jason would recommend to anyone starting out in real estate
30:07 - What Jason would do differently if he were starting out today
More on today’s guest
Jason Hartman is the Founder and CEO of Platinum Properties Investor Network, The Hartman Media Company and The Jason Hartman Foundation. Starting with very little, Jason, while still in college at the age of 19, embarked on a career in real estate while brokering properties for clients, he was investing in his own portfolio along the way. Through creativity, persistence and hard work, he soon joined the ranks of the top one-percent of Realtors in the U.S. and in quick succession; earned a number of prestigious industry awards and became a young multi-millionaire.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
Your mindset can change whether or not you make a sale before you enter the meeting. It's one of Jeffrey Gitomer's fundamental tenets regarding sales. Recently, he appeared on the Cut The Crap podcast and delved into why. We chose took a snippet of this conversation and shared it with the diehard community.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
NEW BOOK
Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.
SEE JEFFREY LIVE
It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
From the publisher's feed

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