If you own a product company (CPG) in the beauty, lifestyle, health and wellness space—you have to be all ears.

Okay guys, this one is a DO NOT MISS episode of the Visibility Era podcast.

Liv Dellanno runs a boutique affiliate PR agency called Mystik PR. Her clients have been featured in publications like Buzzfeed, Forbes, Oprah Daily, Real Simple, Byrdie + more.

In this interview, I asked her everything about...
- Affiliate PR (What does that even mean and how does it work?)
- Best/Preferred Affiliate Platform for CPG brands
- How trust has impacted creator culture & why traditional affiliate PR is a smarter option for brands
- How to track analytics and data from affiliate PR for CPG brands

Work with Liv and Mystik PR:
https://www.mystikpr.com

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose