Do you know how to lead with a story? Do you know how to sell with a story?

Paul Smith is one of the world's leading experts in organizational storytelling. Paul has personally interviewed over 300 CEOs and executives in 25 countries, and documented over 3,000 individual business stories. That’s allowed him to reverse engineer what works in storytelling and what doesn’t.

Come ready with a notepad to understand the key elements to telling a story and how to implement in your sales approach. This is a must listen!

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