It occured to us that there are a LOT of new SWS'ers in our midst, so it might be fun to do a little SWS 101 show! In this first-ever-of-its-kind show, we covered the basic principles of SWS and showed you how you can apply them in your own wildly successful career in real estate.

Have you ever noticed how much fanfare is given to GETTIN’ clients in typical real estate training? (Um, yes). But then in the next class, agents are taught how to, basically, run them off! Jennifer, what on earth are you talking about?

A successful career in real estate is a beautiful thing. This career offers offers nearly unlimited potential for financial reward, an enviable lifestyle, and the opportunity to build an empire for your retirement or to pass on to your children. But sadly, the vast majority of new real estate licensees never enjoy the success they imagined, for various reasons.