Tech Marketing Trends

Sell Without Selling Out - Andy Paul

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What does it take to sell successfully by prioritizing human connection?

In this week’s episode of Tech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from his 40-year career in B2B sales. Andy emphasizes the importance of human competencies like: connection, curiosity, understanding, and generosity, over technical sales processes.

In this episode, Andy discusses:

  • Why trust and emotional connections are more crucial than ever in sales.
  • Insights from Gartner and Trinity Perspectives on how human sellers’ experiences influence buyer decisions.
  • The importance of helping buyers define their problems, opportunities, and outcomes to build trust and credibility.

    • Andy explains how salespeople can go beyond technology and processes to focus on what truly matters: fostering meaningful relationships that drive success. If you're looking to elevate your sales approach with actionable strategies, tune in and listen to this episode!

    Connect with Andy on LinkedIn: https://www.linkedin.com/in/realandypaul

    Visit Andy’s website: https://www.andypaul.com/

     

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    Tech Marketing TrendsBy Jakob Löwenbrand
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