Getting the Right People in the Room

Sell yourself with the "Problem River"


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This is a model that allows us to work out all the factors that will influence our prospective customer, whilst at the same time working out how to position you as their best choice, and a choice they should make as soon as possible.


The Problem River will give you an easy-to-remember framework for conversations, ad copy and much more.

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Getting the Right People in the RoomBy Peter Burnett (Chief Instructor at Otterspool Academy)