In the first two episodes, we looked at your business at a high level, working out how to structuire and position it to be the customers best choice.

Now it's time to put that into practice. The Healthcheck & Roadmap Strategy is a great way of engaging with customers in a way where they actively want your advice and expertise, and where you are instrumental in working out their next best actions.

This is a model that allows us to work out all the factors that will influence our prospective customer, whilst at the same time working out how to position you as their best choice, and a choice they should make as soon as possible.

The Problem River will give you an easy-to-remember framework for conversations, ad copy and much more.

Together, we'll go through the blueprint for a successful empowerment business, based on 20 years of experience, including:

:: How to structure your products for maximum revenue

:: How to create a "marketing railway" to convert more customers

:: How to position yourself as a trusted expert in your field