Mike Scott, former Regional President for iHeartMedia in the Mid South, explains why there is no better tool for a seller than the live endorsement and why that makes sports radio one of the best products they can have.

Play-by-play is a product that sports radio clients love. Jeff talks to Sandy Cohen of Union Broadcasting about how the company makes the most of its unique relationship with the University of Louisville.

Bob Lynch, founder and president of SponsorUnited, joins Jeff to talk about getting a buyer's attention and presenting them with information and insight relevant to their business.

How do we manage relationships when it comes to raising and falling rates? Yield management expert joins Jeff Caves to discuss.

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